The Challenge
In 2009, Internet Brands sought cost-effective PHP developers to support its growing software development needs. Like many U.S.-based technology companies, the organization faced the dual challenge of accessing skilled IT professionals while managing costs and maintaining operational control across distributed teams.
As the company expanded, it needed a nearshore partner in Mexico that could support not only initial developer recruitment but also long-term team growth across multiple locations and departments.
The Solution
Internet Brands exemplifies the success of adopting a nearshoring strategy for software development IT professionals with Intugo as a support service provider in Mexico.
Starting with six developers, Intugo provided the necessary support, enabling Internet Brands to manage their Mexican team efficiently. By 2017, Demand Force, part of Internet Brands, expanded with a second operation in Hermosillo, followed by a third in Guadalajara.
Intugo has been instrumental in addressing the talent acquisition challenges faced by Internet Brands. While IT salaries in Mexico can be comparable to those in the US, the primary advantage lies in access to skilled professionals.
Today, Internet Brands covers over 25 IT job profiles, from entry-level to executive management. Their Mexican operations include roles in accounting, customer service, tech support, project management, marketing, and senior positions such as Operations Manager and Technology Director.
Access to Mexico’s IT Talent Pool
The software development talent pool in Mexico reached 371,000 professionals in Q1 2025. Mexico’s higher education system is paramount to its IT talent supply — top universities like UNAM and the Monterrey Institute of Technology produce thousands of IT graduates annually.
Presently, Internet Brands covers over 25 IT job profiles, from entry-level to executive management, across more than 60 job profiles total in Mexico.
Outcomes
Since partnering with Intugo, Internet Brands has increased its presence in Mexico significantly — growing from six PHP developers to over 230 employees across three locations.
The company expanded its departments beyond IT while growing significantly within IT to include more than 25 different IT profiles. This expansion has been essential for maintaining and growing their operations.
The support of Intugo has been crucial in ensuring seamless operations and the successful integration of new teams. This partnership has enabled Internet Brands to uphold high standards while achieving cost efficiencies.
Internet Brands, with locations in Argentina, China, Costa Rica, Germany, India, Mexico, and Italy, has three sites in Mexico facilitated by Intugo.
