The Challenge
In 2009, Internet Brands sought cost-effective PHP developers to support its growing software development needs. Like many U.S.-based technology companies, the organization faced the dual challenge of accessing skilled IT professionals while managing costs and maintaining operational control across distributed teams.
As the company expanded, it needed a nearshore partner in Mexico that could support not only initial developer recruitment but also long-term team growth across multiple locations and departments.
The Solution
Internet Brands exemplifies the success of adopting a nearshoring strategy for software development IT professionals with Intugo as a support service provider in Mexico.
Starting with six developers, Intugo provided the legal framework to support Internet Brands’ dedicated team in Mexico. By 2017, Demand Force, part of Internet Brands, expanded with a second operation in Hermosillo, followed by a third in Guadalajara.
Today, Internet Brands covers over 25 IT job profiles, from entry-level to executive management. However, Mexican operations also extend to other departments.
- Marketing
- Help desk
- Accounting
- Procurement
- Tech support
- Customer service
- Project management
- Operations Management
Outcomes
Since partnering with Intugo, Internet Brands has significantly expanded its presence in Mexico, growing from six PHP developers to over 320 employees across three locations.
Beyond scaling its IT footprint to include more than 25 distinct job profiles, the company successfully diversified into multiple departments. This expansion has been essential for sustaining and growing its operations.
Intugo’s ongoing support has been crucial in ensuring seamless execution and the smooth integration of new teams, enabling Internet Brands to maintain high standards while achieving strong cost efficiencies.
Operating globally in countries such as Argentina, China, Costa Rica, Germany, India, Mexico, and Italy, Internet Brands relies on its three Mexican sites, seamlessly facilitated by Intugo.
