Case Study:
Camino Promotions Nearshore Expansion
In Mexico
Scalable Growth
Camino Promotions, a third-party back-office marketing solutions service provider based in Tucson, Arizona, partnered with Intugo Nearshore Solutions to establish and maintain their operations in Hermosillo, Mexico. For instance, this case study explores the challenges Camino Promotions faced, the back-office support provided by Intugo, and the resulting growth and success of the partnership. Initially starting with just five employees, Camino Promotions has grown to more than 100 employees, demonstrating the scalability and effectiveness of Intugo’s nearshore solutions.
The initial expansion went from 5 to 75 employees in 18 months, now exceeding 100.
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Providing a Comprehensive Nearshore Setup
Afterward, by closely collaborating, Intugo quickly understood the critical importance of securing top talent to meet the growing needs of Camino Promotions. Intugo has successfully recruited a diverse range of positions, including legal assistants, paralegals, appointment setters, sales representatives, and more. Since the start of operations, Camino Promotions has grown from just 5 agents to over 100 employees in Hermosillo, significantly expanding its operations with the help of Intugo’s infrastructure support. In addition to recruitment, Intugo provided HR support for onboarding, payroll management, vacation days, and other employee needs, allowing Camino Promotions to focus on its core business. Bob Wannamaker, President of Camino Promotions, also noted that traveling to Hermosillo for oversight is very easy and that he appreciates the proximity of San Carlos Beach, just an hour away, for vacation getaways.
Creating a Positive Work Environment
Camino Promotions’ priority has always been to foster a work environment where employees are motivated to perform their best. Henceforth, Intugo assigned an HR team specifically for Camino Promotions, which has been pivotal in developing this environment. This support is critical for retaining talent and encouraging growth. Frequent oversight visits by Camino Promotions’ leadership ensure the nearshore team feels integrated and valued, contributing to a cohesive company culture.
Meanwhile, Camino Promotions is poised for further expansion in Mexico, focusing on scaling its workforce, growing its client base, and enhancing marketing efforts. Moreover, the company plans to continue utilizing Intugo’s nearshore solutions to support this growth. The successful partnership with Intugo has established a robust foundation for future development and continued collaboration.
