Every business growth story is unique, but for those undergoing rapid expansion, the challenge of building a reliable and skilled workforce becomes a defining chapter. For Juan and his team, the solution was to hire diverse talent through nearshore operations in Mexico—a decision that would transform their firm trajectory. In this interview, Juan opens up about the hurdles, conquests, and incalculable lessons from managing a cross-border team in Hermosillo.
The Early Days: Scaling with Momentum
When Juan’s team began their business expansion journey, they were growing unprecedentedly. “We were scaling, really, really fast,” he said. However, with that growth came an urgent need to hire talent quickly to keep up with the workload. According to Juan, working from home was not scalable for his team’s goals, and as a result, this drove their decision to expand operations to Mexico.
“One of our biggest challenges in the U.S. was finding bilingual professionals,” he clarified. Notwithstanding, this is where Mexico offered a distinct advantage. The talent pool is prosperous with bilingual professionals across various fields, from legal to sales, marketing, and administrative roles.
Tackling Initial Hesitations When Expanding To Mexico
Building a Thriving Team for Scalable Business Expansion
Reflecting on his experience, Juan highlighted the ease of finding talent near the U.S.-Mexico border, which is home to many bilingual professionals. As part of their international expansion strategy, the proximity to Tucson and El Paso allowed his executive team to visit the Hermosillo office monthly, ensuring strong connections and seamless collaboration.
Juan expressed his satisfaction with Intugo’s support in building the team they manage in Mexico. “Imagine, we’ve grown almost 3,000% in the last three years. We’re excited and truly happy with the results,” he shared. He also described their impressive growth as a key milestone in their business expansion journey, which he takes pride in sharing.
Key Benefits of Working with Intugo for Business Expansion
Beyond recruitment, Intugo also handles legal compliance, which removes a significant burden from Juan’s team. Additionally, Intugo’s proximity to the U.S. proved to be a game-changer. “It’s easy to manage the office here because it’s just a short drive from Tucson or El Paso,” he said.
Overcoming Operational Challenges in Mexico
Juan highlighted the value of consistent communication and using technology to bridge gaps. By fostering open dialogue and integrating employees into the company culture, they built a unified team that felt connected, regardless of location.
The Power of Cultural Alignment in Mexico
Advice for Companies Considering Nearshore Operations for Business Expansion
Start Small: “Begin by hiring three to five employees to evaluate their productivity,” he suggested. “Use this initial phase to identify what works, then scale your team as needed.”
- Foster Inclusion: “Make your nearshore team feel like part of your company from day one. Don’t treat them as just a third-party service,” he warned, emphasizing the importance of integrating employees into the company culture.
